Bayern Munich Team officials do not feel comfort and
confidence in the marketing side of the club's most famous Germany around the
world, compared to other European clubs, specifically pole Spanish football
Real Madrid and Barcelona.
Financial income for Bayern arrived last season for nearly
430 million euros, despite the great value of this amount, but remained third
behind the poles of the league, which was a cause for alarm CEO Karl-Heinz
Rummenigge, who still believes in the possibility of preceding them if they
have been working on the marketing side of the club around the world,
especially in Asia and Latin America.
In this regard, the newspaper "Bild" mentioned that
the Bavarian club was frustrated when it learned that the company
"Adidas" sports equipment signed a contract with Manchester United
worth 940 million euros for a period of 10 years, as did not exceed the
contract signed with the Bavarian club with the same company for the same
Duration of more than 200 million euros.
The newspaper praised the marketing capabilities of the
Reds, despite their occupation of seventh place in last season in Premier
League, but it's still considered the king of England as marketing, and this is
due to the crew who worked on increasing his popularity in Asia and Latin
America.
And Bayern suffers even on social networking sites as it
occupies via "Facebook" in sixth place in terms of the fans, "18
million", a difference of nearly 50 million behind leaders Barcelona, and
the same applies to the "Twitter", as it does not exceed the number
of observers 1.3 million followers, a difference of 11 million followers for
Barcelona.
And La Liga players beats their counterparts in the
Bundesliga, Ronaldo occupies top of the fan through "Facebook" of
about 93 million and Messi 67 million, while Germany players suffering, despite
their fame, Mesut Ozil is most famous electronically by 24 million admire,
because he was a player at Real Madrid and currently plays for Arsenal,
increasing his fame and his fans and his fans on hand, more than a club and league.
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